Archive for July, 2012

final eight Algerian boxing


For this new day of JO2012, Algerian Samir Brahimi has qualified for the eighth-finals after his boxing match against Australian Darren Woods Jackson.

The 22 year old boxer fighting in the discipline flyweight (-52kg). He won the fight 14-12.

Now, three out of six boxers qualified for the eight are  final, since Rahu Abdemalek (75 kg) beat Australian Jesse Ross from 13 to 11. Mohamed Amine Ouadahi qualified directly after the crime of his opponent.

Man I was worried that since Ramadan many of the Algerian boxers/Olympians will not qualify. Hopefully they will get at least one medal

 

D1 Nedjma Amical, CS Constantine 1-3 OGC Nice


Match Amical le 30 juillet 2012 Stade Hamlaoui à Constantine

 

Algeria,the magnificence of the Andalusian studies center


The Andalusian studies centre of Tlemcen city, planned to host some activities as part of the event “Tlemcen, capital of Islamic

The Andalusian studies centre of Tlemcen city, planned to host some activities as part of the event “Tlemcen, capital of Islamic culture 2011”, will be completed in March 2011, said Sunday head of the engineering department in charge of the project.

This architectural master-piece inspired from the Andalusian Moorish art is stretching over 6,000 m2 over a global area of more than one hectare.

It has been designed, according to the ACAT department, in charge of art and technical design), in four large parts.A pedagogical part including six class rooms and six workshops, a part for research including a library, a centre of documentation, an Internet room and a multimedia library in addition to a part for common services (administration, cafeteria,,,) and finally accommodation section containing 13 studios destined to welcome guests.

FC Barcelona vs Raja casablanca 8-0


 

OLIVIER GUILLOU : “VARIOUS ACADEMICS MAY GROW IN EUROPE”


Paradou academy many players are probably going to Paris


olivier-guillou-plusieurs académiciens

Appointed in June, at the head of the team’s first Paris Football Club (third French Division), Olivier Guillou eventually decided to leave hurriedly Algeria. the former director of the Paradou Academy aims to bring in the next six years, his training in Ligue 1. To realize this project, the new grantee intends to use its academicians across Africa. Three Algerians must reach Prais from July 15. Exclusive to El Watan, the French coach back on his great adventure in Algeria. It also explains the choice of young Algerian nuggets.
Did you be in Paris in late June to head the Paris Football Club ?

I did not land in late June. I expected to come, because the discussions have been ongoing since March. I knew I would be there first thing in the year. It was now or a year later. This was done somewhat in a hurry !
What do you remember your visit to Algeria ?
I spent a wonderful five years! I received a warm welcome in Algiers when I arrived, and in cities across the country during the various surveys. I saw many good players and kids who love football. Technical players and quite individualistic, but who are eager to learn. From the moment you take care of them, one can only have good results.

What did you learn from this experience ?
I did not know so much of Algeria loved football. In many countries, it is the king of sports. In Algeria, it is beyond belief! I was surprised by love What small Algerians for the sport. They have an ability to reproduce what they see on television. The good and bad sides. It should also help them to sort. It is surprising that Algeria has so much talent. As the years passed, there were more good players. This is a people that is made for that. These are the “Brazilians” of Africa !

What sports do you balance your past five years in Algeria ?
Excellent results on the Academy. It currently has three promotions, or forty players. I think many of them will come to a good career in Europe. Those who will not succeed, will change at least in the Algerian league.

The goals you set out have been achieved ?
In terms of results, if achieved. Regarding infrastructure, the leaders of Paradou did everything to make available to us the best possible facilities.
This means that in Algeria, when you want you can. The initial objectives were to train good players with a fairly homogeneous quality of play. The idea was as they represent, later, the backbone of the national team. It’s still early, but the next four-five players will mature. The Algeria can count on a large number of academicians.

What is the specificity of the Algerian player compared to other young Africans ?
There is a specificity that is purely physical endurance. These are young super-talented technically. As they add all the players mingled qualities.

What should be done to improve training in Algeria ?
We need more resources and infrastructure. Large Algerian clubs should pay more attention to training, because obviously all the money is spent on the occupation. There are many children who are neglected. The training conditions are otherwise outdated. I saw some pretty absurd, while Algeria has financial possibilities. We leave a little room for the young and cared a little more of them. The dough is. There has to be done.

The JMG Academy of Paradou can it be an example ?
I hope so. That other people take the path we have taken. Trust the young, although the coach and be patient. Training is a medium to long term.

You decided to bring with you three youngsters from the Academy of Paradou. What criteria have you chosen
They were selected based on their technical maturity, tactical, physical and mental. This is perhaps a little premature in that they are in their 19th year. It is also a good time for them to come try their luck in France, to finish their training and get a taste of competition with goals and a career. The Academy, it’s a start. It’s not like when you enter the workforce. Here, there will be competition, a championship, contracts and a man’s life to lead. These players will give us an extra key technical.

Do they meet the needs of the PFC today ?
They respond as soon as they chose to work in PFC, with the football philosophy preached in the Academy. For this, we need players who have the ABCs.

From when will they be available ?
They have an appointment today, July 11, 2012, at the Embassy of France for visas. We hope to be no earlier than July 15. The championship begins on August 4.

Are there others that might follow ?
This is a discussion to have with our local partner, Mr. Zetchi, the chairman of the Paradou, and the financier who is 50/50 with us. On the first class, there may be up to six players who can come. But there is the age barrier. As long as they have not reached their 18, they can not leave the territory. But next year, three others could join us.
We really want to give an identity of academic game. There are also grown players and PFC working in the same direction as us. The best play. The ball is in the youth camp. The competition will be healthy. Priority is given to the talent. This is the only criterion. For them to work and we show that we can count on them. They can play in making a good career and meet our expectations.

Academics have participated in any championship. Do you think they will be operational soon ?
This is not a problem. They made a lot of matches. The competition is ongoing at the Academy. Every day, there has opposition. There they will play against players they do not know. This is perhaps surprising at first, but soon they will be in the bath. It plays the same game in each academy. If they do not have a technical problem, or physical tactics, they will integrate quickly.

How do you see their integration among the various club teams in the coming months ?
They mostly come to play first team football. They are part of this workforce and federal contracts. It is possible that some may need an adjustment and go through the reserve, CFA2 (fifth division).
There is no question that they play with the U19 national, unless there is a specific need in Gambardella (equivalent of the Coupe de France in young). The goal is that they integrate the team flag. To them to make their place. I’m pretty confident.

What is the roadmap of these academicians at PFC ?
The objective is to mount in Ligue 1 in six years. Players have a collective goal and staff. If they must leave the PFC is to go as high as possible and in the biggest clubs. ?

Tunisia Saudi Arabia 4-2 U20 all goals


Imagine Cup 2012 – Team Klein – Algeria


team Klein came in third place in the Australian Imagine cup

English version

Arabic interview

Algeria – Foreign investment in stock market: new option to attract FDI (Expert)


The proposal to sell via the stock exchange, shares in Algerian companies to foreign investors non-residents currently in the office of the Ministry of Industry and Investment, is a new way to attract FDI into the Algeria, as long as the state regulates the operation, the expert said Tuesday Mahdjoub Bedda. Asked by APS if approval of such a measure would make easy prey Algerian companies to acquire foreign Mr. Bedda explained that such transfers would not have dangerous repercussions” of the national economy if the factors control, regulation and organization are guaranteed by the state. ” In all cases, emissions actions carried out by the few Algerian companies IPOs have not exceeded a definite threshold of capital. Saidal had opened its capital to 30%, says the economist. Therefore, even if Algeria decides to go ahead and approve such a measure, redemptions of shares by foreign investors will be similar to the openings of capital made ​​on the basis of the so-called rule of 49% -51% with the grant management of the corporate foreign partner, he points out in this regard. In addition, foreign companies often tend to share the risks and are not necessarily interested in buying all the assets in the form of tender offer (IPO) or merger. “Such a decision in force in many emerging countries in South and give authorities a new opportunity to attract foreign investment and help create partnerships with more flexible mechanisms,” says this economist. The impact of such a measure is only positive. First it allows to control the financial transactions of these companies because transparency that characterizes the financial market also helps to control the transfer of funds,” real headache for Chinese authorities,” he notes. Mr. Bedda stresses, however, the aspect of regulation and oversight of this operation to counter the temptation to speculation that characterizes this type of acquisitions. “Whatever the conditions, Algeria has to adapt to the system World Economic and can not remain immune to the transformations that occur throughout the world, especially as it is called in the next two years to join the WTO, “he said. The financial market development is necessary because of the considerable pressure experienced by Algerian banks on lending policies, of which they are compelled to observe prudential and solvency in accordance with Basel I and Basel II. In the same vein, the fabric Algerian industrial unstructured needs new partnership arrangements for the restructuring, after stopping the privatization process for lack of visibility, which has characterized this operation, the economist also offers NPC deputy. The current situation of the industrial fabric is shows a narrowing of the public sector and significant development of private sector in any niche business, but lack of organization, however, and framing, says Mr. Bedda. Questioned further on the proposal to give the public the right preemption of state in the acquisition of foreign assets on the stock exchange, Mr. Bedda held that this right applied by many countries in specified areas, also needs to be adjusted by taking account of the process Operation and objectives. It is important in this kind of operation to determine the target audience that will participate in the purchase of the assets of foreign companies and the benefits expected from such participation. “If the purpose of participation general public is the mobilization of financial resources and liquidity, this does not pose a problem, but if it is to redistribute the assets of the shareholders well defined, this option may cause opposition from corporate issuers actions. ” However, it notes that the purchase of foreign assets on the stock exchange determined by shareholders is only recommended in case of opening the capital specialist companies, which require that licensees are the same field of activity that issuing company shares. Otherwise, an acquisition by the public companies specializing in highly specialized sectors such as telecommunications, manufacturing or technology may reveal differences in the later determination of business strategy. “These companies are still developing strategies consistent with the vision of their parent companies as they try to achieve an open market with strong growth. Divergence of shareholders on this strategy risks sending a message that is not likely to reassure foreign investors, “concluded the expert. APS

Algeria A growing appetite for retail


what will happen to the souk

As Algeria’s economy has continued to sidestep most of the global turbulence, domestic consumption has strengthened, attracting an increasing amount of interest in the country. Alongside a shift away from informal retailers, increasing demand for international brands and medium to high-end retail outlets, supported by rising purchasing power, has been a boon for new mall projects.

One such project is being carried out by Swiss-owned Société des Centres Commerciaux d’Algérie (SCCA), which is developing a retail centre in Oran. The project was announced following the success of SCCA’s first large-scale shopping centre in Bab Ezzouar, on the outskirts of Algiers.

SCCA has laid out plans for a 32,000-sq-metre retail and entertainment complex in the community of Es Sénia, located on the south-western edge of the provincial capital. Spanish architectural firm L35 was chosen to develop the facility on a recently acquired 5-ha plot, and construction is expected to begin by the end of 2012. The choice of the site in Es Sénia, located near the University of Oran and the province’s Ahmed Benbella airport, should help to funnel traffic into the shopping area.

The Es Sénia centre will include roughly 20,000 sq metres of retail space, including a 7500-sq-metre anchor store. Another 10,000 sq metres will be dedicated to leisure facilities. The complex’s mix of retailers is expected to be similar to that of SCCA’s Bab Ezzouar shopping centre, which combines a handful of local retailers with international brands.

The centre will be one of the first large-scale, high-end shopping centres outside of the capital when it opens in 2015. This marks a distinct shift in consumption habits by Algerian consumers, given that the informal retail market is estimated to account for roughly 40% of all retail and trade activity in Algiers, with an even higher percentage in other cities.

This is attributed to a variety of factors. In addition to rising purchasing power over the past few years, the population is increasingly “exposed to foreign retail standards through the internet, television and other media, and is demanding high shopping standards,” Alain Rolland, the general manager of the SCCA, told OBG last year.

While Algeria has a variety of shopping areas and markets, Bab Ezzouar was one of the first to feature a large number of international brands and entertainment areas. In the months following its aggressively hyped opening in August 2010, the shopping centre saw an average of 60,000 visitors per day, with a peak of 90,000 people per day during the first few weeks, which coincided with Ramadan, a key shopping period.

Visitor numbers have since levelled off at an average of 25,000-30,000 individuals per day, with roughly 55-60% of all visitors making purchases, according to SCCA.

The steady footfall figures will likely be reinforced by recent government measures to increase purchasing power and stimulate spending. The government raised public sector salaries in 2011 for the second time in two years and introduced subsidies for household goods. In 2010, the IMF predicted a 4% annual increase in household spending through 2013.

While Bab Ezzouar, and in the future, Es Sénia, fit into the higher end of the retail market, Algeria also has a number of current and planned retail facilities aimed toward the mid-range market. The Algerian company Arcofina Holdings is developing a large mixed-use retail and real estate project on the Bay of Algiers, named Alger Médina, which includes a large shopping mall and a hypermarket and should significantly increase formal retail opportunities in the capital’s city centre in 2012.

In addition, Sidar Algeria, a subsidiary of the Saudi-based real estate developer, manages the Al Qods shopping centre in Algiers, which has been a key outlet for the mid-range retail market since 2008. Sidar is currently developing several new retail projects, including a 62,000-sq-metre commercial and business centre in Oran and the development of four shopping districts and centres in the Algiers area.

As long as economic growth and household expenditure hold steady in the face of continued economic trouble in Europe, the Es Sénia project and others will help to capitalise on the expanding retail market in Algeria.

algeria skyscrapper city

Bab Ezzouar

http://www.skyscrapercity.com/showthread.php?t=693028&highlight=bab+ezzouar

algeria U20 are doing good


U17s are a hopeless case U23 did not qualify to the olympics

so far the U20 did

0-0 with Libya

5-0 with Qatar

3-0 with Mauritania

by the there is a  lot of domestic talent in the U20 not sure the Paradou kids are playing Nobilo is coaching directly

50,000 Algerian researchers living abroad


According Aourag Hafid, CEO of Scientific Research and Technological Development, 50,000 Algerian researchers living abroad! Of these, 2,000 researchers drilled in the world and have distinguished themselves by brilliant research work. “We do not see why not trust researchers in our Algerian, while they are in high demand abroad,”

Eco bag for bread in algeria


Make the bread bag is an ecological as well as an advertising medium for advertisers: that’s what Guettaf Hakim and his team want to achieve. The Director General of the agency Ahaggar in this interview tells the adventures of “ECOBAG” has finally found a local manufacturer. 

You were announced by 1 June 2011 and for the month of Ramadan which has monitoring the operation of replacing plastic bread bags by “eco-bags.” A year later, the “ECOBAG” is still not available in bakers. Why?

Our first operation was delayed in the month of Ramadan 2011. It lasted a month and met with great success. We had to postpone the relaunch date of these bags. The idea is to propose a new medium to advertisers with this package free for the consumer. This is advertising that pays as any other medium. So there will be many orders of promotional bags as advertisers. But we can never replace ourselves all plastic bags from all the territory, given the huge quantities of bread consumed in Algeria. Legislation alone will do. We, we offer advertising space on media ecological, healthy, and great exposure for the advertiser. The concept has everything to please advertisers … Yes, he seduced many people but like any new project, it must be proved yet its usefulness when it seems obvious.That said, when we used to see these bags, the commercial aspect will grow even more natural that the value is excellent. This media between the consumer through the front door, without intrusion, protects and seduces with its utility and its cleanliness. How much does an advertiser an ad in your support? A concrete example: a campaign for a full month, with three bread bags in three sizes, (bread-ball bag, bag and bag a baguette baguettes 5 or 6 faces) in all hyper and UNO in 10 bakers in ten different cities, it is around 1200. 000 Algerian dinars. For a complete month-long campaign in the bag 15 bakeries with 5 rods (2 sides) is 595,000 Da. The price / quality ratio is interesting. How much of your investment knowing that this idea was born in Union bakers but was abandoned for reasons of manufacturing cost and material resources? The amount of the investment accounts in time and skills. We had to take a distribution network operating in major cities across the country, and we have staff dedicated to the commercial aspect and quality workmanship. We have not been helped financially and we still are not. However, we have the support of UGCAA (General Union of Algerian Traders and Artisans, Ed). Is your brand protected? Yes, entirely, to INAPI. We also have exclusive agreements with the best bakers as well as the UGCAA. Where are these eco-bags made? We encourage local manufacturing. Now we have a supplier that meets our specifications. At first they were made overseas but the fact we import them was a problem of reactivity with our potential advertisers. This is also what has slowed orders at one point: when you import you do not have mastered the time.

Faire du sac à pain un produit écologique en même temps qu’un support publicitaire pour les annonceurs : c’est ce que Hakim Guettaf et son équipe veulent réaliser. Le directeur général de l’agence Ahaggar nous raconte dans cet entretien les aventures de l’ « écobag » qui a, enfin, trouvé un fabricant local.

Vous aviez annoncé pour le 1er juin 2011, puis pour le mois de ramadhan qui l’a suivi, l’opération de remplacement des sacs à pain en plastique par des « sacs écologiques ». Une année après, l’« écobag » n’est toujours pas disponible chez les boulangers. Pourquoi ?

Notre première opération a été retardée au mois de ramadan 2011. Elle a duré un mois et a rencontré un grand succès. Nous avons dû reporter jusqu’à maintenant la relance de ces sacs. L’idée est de proposer un nouveau média aux annonceurs avec cet emballage gratuit pour le consommateur. C’est donc la publicité qui paie, comme tout autre média. Il y aura donc autant de sacs publicitaires que de commandes des annonceurs. Mais nous ne pourrons jamais nous-mêmes remplacer tous les sachets en plastique de tout le territoire, vu les quantités astronomiques de pain consommées en Algérie. Seule la législation permettra de le faire. Nous, nous offrons des espaces publicitaires sur des supports écologiques, sains, et d’une grande visibilité pour l’annonceur.

Le concept a tout pour séduire les annonceurs…

Oui, il séduit beaucoup de monde mais comme tout nouveau projet, il faut prouver encore son utilité alors qu’elle nous paraît évidente. Ceci dit, lorsque nous serons habitués à voir ces sacs, l’aspect commercial se développera d’autant plus naturellement que le rapport qualité-prix est excellent. Ce média entre chez le consommateur par la grande porte, sans intrusion, le protège et le séduit par son utilité et sa propreté.

Combien coûte à un annonceur une annonce dans votre support ?

Un exemple concret : pour une campagne d’un mois complet, avec 3 sacs à pain de trois tailles différentes, (sac pain-boule, sac 1 baguette et sac 5 baguettes, soit 6 faces) chez tous les hyper UNO et chez 10 boulangers dans dix villes différentes, c’est aux alentours de 1.200.000 dinars algériens. Pour une campagne d’un mois complet dans 15 boulangeries avec le sac 5 baguettes (2 faces), c’est 595.000 DA. Le rapport qualité/prix est intéressant.

Quel est le montant de votre investissement sachant que cette idée a germé au sein de l’Union des boulangers mais a été abandonnée pour des raisons de coût de fabrication et de moyens matériels ?

Le montant de l’investissement se comptabilise en temps et en compétences. Nous avons dû monter un réseau de distribution opérationnel dans les plus grandes villes du pays, et nous avons aussi du personnel dédié à l’aspect commercial et à la qualité de fabrication. Nous n’avons pas été aidés financièrement et nous ne le sommes toujours pas. En revanche, nous avons le soutien de l’UGCAA (Union générale des commerçants et artisans algériens, NDLR).

Est-ce que votre marque est protégée ?

Oui, entièrement, à l’INAPI. Nous avons également des conventions d’exclusivité avec les meilleurs boulangers ainsi qu’avec l’UGCAA.

Où sont fabriqués ces sacs écologiques ?

Nous privilégions la fabrication locale. Maintenant, nous avons un fournisseur qui répond à notre cahier des charges. Au début, ils étaient fabriqués à l’étranger mais le fait de les importer nous posait un problème de réactivité avec nos annonceurs potentiels. C’est aussi ce qui a freiné les commandes à un moment donné : quand vous importez vous ne maitrisez pas les délais.

algeria July 5th 2012


http://algerie2012.com/en

Batna

algiers

Skikda

Oran

Annaba

Constantine and more

at algeria skyscrapper city

http://www.skyscrapercity.com/showthread.php?p=93021010#post93021010

Algeria and France Tussle over archives


 

 

Algiers – When French soldiers and administrators left Algeria after more than a century of colonial rule, they did not go empty-handed.

They took historical artefacts, books and maps, a national heritage that still sits in French libraries and archives today and which Algeria says its former colonial master should return.

France and Algeria this week mark the 50th anniversary of the July 5, 1962, independence declaration that ended French rule. Each side will reflect on the problems that entangle them.

Algerians want Paris to apologise for decades of colonial servitude and the deaths of hundreds of thousands of people who fought for independence. France wrestles with its legacy in the form of a huge community descended from Algerian migrants that struggles to integrate into French society.

Set against these problems, the missing archives are not the most serious issue weighing on French-Algerian relations. But the tussle captures the deep sense of both grievance and mutual dependence that remains between the two countries half a century after they broke apart.

Abdelmadjid Chikhi, director of Algeria’s national archive centre, said his counterparts in France had offered a compromise: Algeria would be given access to copies of the disputed items if it abandons its claim to them. He refused.

“We’re not going to give up our right. We’re not going to give up our property,” he said in an interview in Algiers. “Quite simply because it’s something that belongs to us. What’s mine is mine. I’m not going to sign away our national heritage.”

France sees it differently. Herve Lemoin, the director of the French national archives, said an agreement had been reached in 1966 to return Algeria’s historical archives, notably Ottoman-era documents, and technical documents from the 1830-1962 period, but Algiers had since claimed more.

The row has practical implications for Algeria because some documents held in French institutions contain technical data; maps of underground sewers, gas pipes and electricity lines.

In the summer of 2009, archaeologists found the remains of an ancient Christian basilica underneath Place des Martyrs, a busy square in Algiers not far from the historic Casbah.

Among the Algerian archaeologists excavating the site were a number of researchers from France. Asked why they were there, the Algerian head of the dig said: “They have the maps.”

He said it was customary for France to allow access to such maps on the condition that French scientists join the project.

Engineers building the first underground train system in the capital, completed earlier this year, had similar problems with a lack of data about what they were digging through.

In all, according to archives chief Chikhi, France still has about 50,000 manuscripts which originated on Algerian soil, as well as large numbers of other historical artifacts.

Most coveted by Algerian historians are the items which relate to the country before the start of French rule in 1830.

France has the library of Emir Abdelkader, an Islamic scholar who led a rebellion against French rule in the two decades after the French arrived. General Thomas Robert Bugeaud, sent by Paris to put down the revolt, captured the emir, sent him into exile and confiscated the library.

French institutions hold hundreds of scientific papers which date to a period before rule from Paris, when Algeria was a seat of learning that attracted scholars from Europe, among them Leonardo Fibonacci, the Italian mathematician.

Another Algerian artifact stands in the French port of Brest – a bronze cannon, known to Algerians as Baba Merzouq.

It was built for Algeria’s rulers to protect their Mediterranean coast from attacks by European forces trying to neutralise the pirates who used Algeria as a safe haven.

It was also used in the 17th century to execute two French consuls who annoyed the local rulers, giving the cannon its French nickname, le Consulaire. When the French invaded, they claimed the cannon as a trophy of war. Algerian civil society groups have mounted a vocal campaign to get it back.

Algerian historians feel the shipping of such items to France was part of a drive by colonial rulers to erase traces of the civilisation that existed before they arrived.

It aimed, they say, to crush ideas of Algerian statehood.

The removal of artifacts began with the start of French rule and continued even in the weeks before independence, when files were transferred to France under the pretext of transferring them onto microfilm, said Chikhi.

“They didn’t want to leave any symbols of the state, and the archives are a symbol of state,” he said.

Despite the disputes, staff at the Algerian and French national archives have a decent working relationship.

They signed a cooperation agreement in 2009 and let each other’s researchers study, and sometimes copy, some documents.

“This agreement… opens for both our countries a page of history that we hope will be fruitful as possible,” Lemoin said.

The problems are at a higher level. When negotiators were hammering out the terms of Algeria’s independence in the French spa resort of Evian 50 years ago, they did not include in their treaty any articles on archives or historical artefacts.

Since the 1966 agreement cited by Lemoin, there has been political deadlock. France argues that since the archives and artifacts were collected by French officials when Algeria was part of France, it now owns them.

“These archives, which represent just 15 percent of the public archives existing in Algeria in 1962, came from civil servants, police and military… (and) are considered under French law sovereign archives that are not transferable,” Lemoin said. “But that does not exclude them from being made available for the needs of research and knowledge.”

Algerians counter that no one asked them if they wanted to be ruled by France. In any case, they say, if a document or artifact originated on Algerian soil, it is Algerian property.

Mohamed Amine Hadj Said, CEO of the NTA: “We are rebuilding the destination Algeria”


 

Amine Hadj Said: highlight the multifaceted tourist in Algeria

 

Appointed head of the Algerian National Tourist Office (NTO) since March 2011, Mohamed Amine Hadj Said is convinced that the image of Algeria destination has changed “positively”. The NTA has become more “offensive” and “relevant” in its communications work, he says.

For over a year since you’re the head of the NTA. What is your assessment of your mission?


It is reshaping the image of Algeria, and we see every day that this picture is changing positively. We felt, through our participation in international fairs in 2012, that the image of Algeria destination has changed significantly since we had always felt that wherever one went, foreigners were not the true idea of Algeria. This image was often distorted, altered, tainted negatively, so that made it a risky destination. The task of the NTA is to fight tooth and nail to show that the destination is Algeria serene, safe, stable, and very promising.

How do you do to change that image of Algeria?


Internationally, we work through the stands talking. Algeria travel now stand with all its doors. It does not merely one facet. Here we go with the doors of Timimoun, Djemila, the Casbah and the Mansura same time, and it highlights the door to the most appropriate recipients that we are targeting. In Italy, it highlights the door Djemila, in Germany it brings out the door Timimoun, because we know that the Germans are fond of the Sahara.

On top of that, we always try to be aggressive and relevant in our advocacy work, because it is not enough to distribute brochures. In all fairs where we were, we presented a paper on Algeria tourism, media in the presence of the host and tour operators. And it is through these media that we found the change.

Does this means an evolution in terms of foreign tourist flows?


To be objective, I will talk in terms of border entries. For the first quarter of 2012, we recorded an increase of 35% of entries at the border, compared to the same period of 2011. That means that if we maintain this momentum until the end of the year, we will reach 3.2 million border entries, including nearly a million foreigners, against 2.4 million in 2011.

What is the role of domestic tourism in the strategy of the ONT?


The NTA gives primary importance to domestic tourism. We organize “familiarization trips” in favor of the national media to affect the image of interest to Algerian citizens who do not have the chance to know them. Domestic tourism is a priority because it helps to inculcate the culture of tourism needed to develop our international tourism. This besides the fact that domestic tourism strengthens ties and cultural exchanges between different regions of our country.

What is the budget amount you spend on the promotion of the destination Algeria?


This is a fairly substantial budget, expected to increase gradually as the destination Algeria demand media most important. Our current resources are below those used by our neighbors Tunisia and Morocco because tourism is a real home industry. The difference is huge. We are rebuilding the destination Algeria. You can not go to campaigns with millions of dollars when you do not park hotel, worthy of the name, capable of receiving tourists lured by promotional campaigns.

Algerian tour operators talk about the bad publicity that are Tunisian and Moroccan operators to discourage European tourists who want to come to Algeria.Comment?


It’s almost fair game, given that tourism is an industry and commerce. I want to say however that many destinations are a bad eye awakening Algeria because of the destination that the tourist wants to discover something else. Tourist loyalty no longer exists, and all destinations are engaged in a sometimes unfair competition. If tourism in Algeria wakes up, believe me, it will be hard … We have much to manufacture products of extraordinarily diverse. We can bring tourists to the ski on snow Tikjda, the next he can ski to sea Tipaza before taking a plane to Bechar where he can ski on the golden dunes of Taghit. We have products to dream, and I do not know many countries that can afford them. It belongs to our professionals to market research and manufacture products that sell.

Any last words?


We love people who are at the heart of Algeria, and people who have the heart of Algeria, we are very pleased to welcome them at the heart of Algeria because our slogan, it is precisely “The journey of heart ” .

Algeria Happy Planet Index #26 of all the countries analysed


Algeria achieves a Happy Planet Index Score of 52.2 and ranks #26 of all the countries analysed.

Algeria’s HPI score reflects a relatively high life expectancy, ‘middling’ levels of experienced well-being, and a low ecological footprint.

Other statistics

GDP per capita ($PPP):
8,433 (just under a fifth of the USA’s)
Population:
35.5 million (#35 of 151)
Land area (square km):
2.4 million (#10 of 151)
Population density (people per square km):
14.9 (#131 of 151)
Governance Ranking (WGI):
#118

Algerian Sahara MoonScapes